The Federation Internationale de Football Association (FIFA) - Marketing Strategy - Free Essay Example

Select an organisation of your choice and produce a report which analyses their current marketing strategies and make recommendations for improvements to their marketing strategy. Date authored: 05 th September, 2014. This report will note upon the marketing strategy of The Fà ©dà ©ration Internationale de Football Association (FIFA; the association based in Zurich was founded in 1904 and is governed by Swiss law the official website states â€Å"It has 209 member associations and its goal, is the constant improvement of football,† (FIFA, 2014) but do people recognise FIFAs goal through their marketing effort? FIFA shows involvement to other associations whose aims are similar to their own, for instance Kick It Out who describe their organisation as footballs equality and inclusion, this is done through campaigns on anti-discrimination in football. They work with football, educational and community sections and aim to reduce racism, homophobia and other discriminations within the sport, FIFAs partnership ties to their aim to improve the sport within an ethical spotlight. (Kick It Out, 2014) Recently the police and Crown Prosecution Service pledged to tackle ‘all forms of abuse in football, Morland Sanders went undercover to some football grounds and found â€Å"dispiriting findings [including] fans chanting deeply offensive racist abuse while nearby police officers do nothing.† (Whitelaw, P., 2014) FIFA may partner with such organisations to acquire the Halo Effect; Doyle (2011) defines this as â€Å"the perception of positive traits, qualities, or benefits of one entity influences (with positive bias) the perception – of another entity.† With this FIFA may seek positive equity from Kick It Outs perceptions. Recently FIFA received negative perceptions by publics due to their handling of the FIFA World Cup 2014, the host nation for the competition was Brazil whose economy was emerging from 2003, their share of global output increased by a percent point yearly until 2011. (Global Sherpa, 2014) In 2007 FIFA accepted Brazils bid to host the competition due to the strong economic climate they had, a year later a global recession would occur though Brazil, Russia, India, and China saw growth in economy, and these emerging economies have been dubbed the BRICs. The impact the BRICs would have upon global economy, was still questioned last year and whether that impact caused was permanent, Sharma, R (2013) believes the rise of the BRICs was rare stating â€Å"By 2007, with three – exceptions, every economy in the emerging world was growing, and more than 100 were growing faster than 5%. This kind of synchronised global boom had never happened before, and it is not likely to happen again.† And with â€Å"only 35 of 185 economies tracked – are developed; the rest have been ‘emerging forever. It is rare for emerging nations to sustain growth faster than 5% for even one decade.† Though Mahbubani, K (2013) argues that before 1820 China and India was the largest economies and believes â€Å"long term trajectory remains unchanged. Yes, there will be many short-term stumbles or strategic pauses.† FIFA could have improved their marketing effort in a number of ways; firstly they could have taken notice of the confusion within the economy at the time and taken a safer option by approving the bid of a developed nation. Secondly when the economy of Brazil steadied they could have offered more support towards Brazil, the number of partners FIFA boasts and their aim to progress football could they not provide Brazil with resources to help ease the job. Most importantly FIFA should have taken consideration of other stakeholders involved, with one stadium built with capacity of 42,000 used for four world cup fixtures, the local team who would use it after get average attendances of 1,000. ( Freeman, H. 2014) Social media marketing has received significant attention in the past few years. Critically discuss this technique. What makes a successful social media strategy? Within the past 10 years online communications have become increasingly vital for many companies, once marketers could control their communications, but with the rise of the internet consumers can easily make or break a brand, through social media. Singh Diamond (2012) defines social media as â€Å"content created and consumed by regular people for each other.† Marketers have shown growing interest upon this channel because they are popular; Facebook boasts near 1 billion users which is a large amount of traffic, this websites users are a part of a huge database which is ideal for the use of direct marketing. Databases are also available on YouTube, which is more popular than Cable TV, with people not using previously popular channels marketers must find another way to communicate with them. (Scott, 2013) This interest is now being acted upon by businesses so a company should use the tool their competitors do to ensure they do not face competitive disadvantage. Guerrilla marketing campaigns can use social media constructively, Levinson (1993) introduced this concept and believed such campaigns are characterised by low cost but extreme effect in building reputation by generating favourable consumer perceptions, such marketing is creative energetic, and flexible. Castronovo (2012) believes social media can aid guerrilla marketing as it is a free medium that can create a buzz and allows viral spread, this then â€Å"[increases] the relative exposure and effectiveness – compared to offline guerrilla venues alone.† Guerrilla marketing highlights how integrated marketing communications can be used effectively Clow Baack (2007, p.419) states marketers should â€Å"resist the temptation to create Web [content] that attempts to be everything to everyone.† In fact online communications need to reflect the offline; overall social media should be used for communicating elements of brand equity in a more social enigma relating to the target. ‘B2B branding and B2C branding are exactly the same Critically discuss this statement, do you agree? One brand that seeks business both B2B and B2C is Tesco, upon online communications they have to separate websites that targets the interest of both. Their main site (www.tesco.com) targets the consumers and supply links to the services sold to consumers, they also show their tagline â€Å"Every little helps† Though the branding remains similar upon the PLC site ( www.tescoplc.com) they have dropped the tagline and now they boast upon the companys achievements, current share price, and major shareholders. This differs from the product based approach upon the consumer site. In 2013, Tesco was involved with the horse-meat scandal, one of Tescos suppliers included horse meat within their products, and when this was found out consumers were outraged. Because of a fault in Tescos B2B business their brand was suddenly undesirable which produced negativity in their B2C branding. (BBC, 2014) If a B2B branding causes positive/negative perceptions to a business this could then show the same effect in B2C branding and vice-versa, for instance Innocent smoothies possess a large section of the smoothie market, Sainsburys acts as an ambassador for the brand and with Innocents ethical approach they may reap the halo effect, it may be more expensive than competitors but it still obtains high volumes of interest both B2B and B2C. Viral marketing is often cited as being a cheap and effective way of marketing a brand. What makes an effective viral marketing campaign? Perry Whitaker (2002) define viral marketing as â€Å"the voluntary spread of an electronic message from one consumer to one or many others, creating exponential and self-perpetuating growth in its exposure.† Though Kirby Marsden (2006) contradict the previous definition and believe viral marketing â€Å"describes any strategy that encourages individuals to pass on marketing offer to others,† the contradiction in the statements lies in whether the spread is voluntary or if it is implemented from a strategy. The spread of such marketing messages could be believed to be voluntary but can be adapted into a marketing strategy, Walter (2013) states â€Å"viral content cant be predicted – but brands and content producers can still learn from successful viral campaigns.† Looking at successful campaigns what can be implemented to another campaign to make it effective? To make a successful viral marketing campaign is to ensure consumer engagement with the brand, for instance 3s #DancePonyDance Campaign (Appendix 1) had users of Twitter ‘tweeting the amusing video, which many people shared it and thus the campaign became viral. Appendix 2 is the Doritos advertisement â€Å"Goat 4 Sale† Doritos ask people to create an advertisement for them and the winners advertisement is first aired during the Superbowl. The winner created the Goat 4 Sale ad, but with the amount of interested consumers, proves a lot of brand engagement. Appendix 3 was Doves campaign â€Å"Real Beauty Sketches† with majority of their target market being females they related to the market by having women draw pictures of themselves, that usually showed what they believed to be physical imperfections but when drawn by another person their beauty was accelerated, this campaign went viral because it understood a psychological belief of women and provided a positive insight, also the campaign was available in of languages so it could reach a larger audience. Finally Appendix 4 is a screenshot of the Walkers site during the â€Å"Do us a flavour† campaign, in which consumers provided walkers with flavours for their product, the most favourable by the company was then put to a public vote which decided which product they would provide more long-term. Evidence from successful viral marketing campaigns would provide the following recommendations to other campaigners who seek to become viral:  · Ask the consumer to engage with the brand on a different level whether this is as simple as social media engagement or more complex as creating a possible advertisement.  · Ensure the campaign does not stray from brand equity, using a fundamental of the campaigns brand will appeal to the correct audience for instance Dove is a beauty product, their campaign on beauty reflected this and thus spread.  · All target audience should understand the campaign, Dove ensured the video was available in an array of languages to target consumers worldwide. This attribute is also seen in 3s campaign which has the tagline ‘Silly stuff. It matters,† tying this with social media where consumers use the channel to socialise, humour may target them on this channel. Why is it important for an international marketer to study culture? Outline the main techniques available for undertaking cultural analysis? To understand the importance of the concept of culture for international marketers, primarily the concept must be defined. Culture is a set of control mechanisms that administrates peoples behaviour; culture is not a characteristic of the individual but rather bestows characteristics upon an audience. Culture perception from people ultimately corresponds from the socio-cultural environment which de Mooij (2010) believes â€Å"includes shared beliefs, attitudes, norms, roles, and values found among speakers of a particular language who live during the same historical period in a specific geographic region.† Overall one society may perceive one object in a different view than others, and understanding this will benefit a marketer. Kaynak, Herbig, (1998) states â€Å"Americans find it peculiar that the Chinese believe a dog is a delicacy, – while the Chinese find it peculiar that Americans – keep dogs as pets.† Therefore if a marketer who is used to a Chinese market should not market a dog as being a delicacy as it is far from the citizens perception of dogs. When conducting international marketing research Craig, Douglas, (2005) believes â€Å"secondary data [is] a key source of information – due to [its] ready availability, their low cost and their usefulness in providing background information relating to a specific country or industry.† Secondary sources are vast â€Å"ranging from print and CDROM to various Internet-based sources and web sites.† A PESTLE analysis is an effective yet simple tool used by marketers (Should the tool be expanded upon?) the circumstances of each area of the PESTLE may differ overseas which highlights the importance of analysing cultures when exploiting new geographical markets. If a PESTLE is used before exploiting new markets some issues may arise. Appendix Appendix 1 – 3 monkeys communications, (2014) Appendix 2 – Doritos, (2014) Appendix 3 – Dove, (2013) Appendix 4 – Bussey, (2009) References: 3 monkeys communications. (2014). Dance Pony Dance. Available: https://www.3-monkeys.co.uk/dance-pony-dance/. Last accessed 05/09/2014. BBC. (2014). Equine Cuisine. Available: https://www.bbc.co.uk/news/world-europe-21457188. Last accessed 05/09/2014. Bussey, N. (2009). Builders Breakfast wins Walkers Do us a flavour competition. Available: https://www.brandrepublic.com/news/903435/Builders-Breakfast-wins-Walkers-Do-us-flavour-competition/?DCMP=ILC-SEARCH. Last accessed 05/09/2014 Castronovo, C. (2012). Social Media in an Alternative Marketing Communication Model. Journal of Marketing Development and Competitiveness. 6 (1), 117 131. Clow, K.E. Baack, D. (2007). Integrated Advertising, Promotion, And Marketing Communications. New Jersey: Pearson Prentice Hall. 419 Craig, C.S. Douglas, S.P (2005). International Marketing Research. 3rd ed. Sussex: John Wiley Sons. de Mooij, M. (2010). Global Marketing and Advertising: Understanding Cultural Paradoxes. Californi a: SAGE publications. Doritos. (2014). Goat 4 Sale. Available: https://www.doritosgoat.com/. Last accessed 05/09/2014. Dove. (2013). Real Beauty Sketches. Available: https://realbeautysketches.dove.com/. Last accessed 05/09/2014 Doyle, C (2011). A Dictionary of Marketing. Oxford, UK: Oxford University Press. FIFA. (2014). The Organisation. Available: https://www.fifa.com/aboutfifa/organisation/index.html. Last accessed 05/09/2014. Freeman, H. (2014). How Brazils World Cup has sold its people short in the Amazon. Available: https://www.theguardian.com/football/blog/2014/jun/17/brazil-world-cup-people-amazon-fifa-manaus. Last accessed 05/09/2014. Kaynak, E. Herbig, P (1998). Handbook of Cross-Cultural Marketing. New York: The Haworth Press. Kick It Out. (2014). About. Available: https://www.kickitout.org/about/. Last accessed 05/09/2014. Kirby, J. Marsden, P. (2006). Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. Burlington: Elsevier. Levinson, J. (1993). Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business, Boston: Houghton Mifflin Company. Mahbubani, K (2013). The BRIC economies. Available: https://www.economist.com/debate/days/view/1001. Last accessed 05/09/2014. Perry, R. Whitaker, A. (2002). Viral Marketing In A Week. Essex: Hodder and Stoughton. Scott, M. (2013). 5 Surprising Social Media Statistics for 2013.Available: https://www.socialmediatoday.com/content/5-surprising-social-media-statistics-2013. Last accessed 05/09/2014 Sharma, R. (2013). The BRIC economies. Available: https://www.economist.com/debate/days/view/1001. Last accessed 05/09/2014. Singh, S., Diamond, S. (2012). Social Media Marketing for Dummies. New Jersey: Hoboken Whitelaw, P. (2014). Dispatches. Available: https://www.radiotimes.com/episode/cs9xvr/dispatchesundercover-hate-on-the-terraceschannel-4-dispatches. Last accessed 05/09/2014.

Compare Contrast Essay Topics

<h1>Compare Contrast Essay Topics</h1><p>In request to compose a decent look at differentiate exposition, you should consider the two sides of the contention before composing your decision. In any case, how would you do this?</p><p></p><p>By separating your paper into segments, you will have the option to set up what is valid and what isn't. You will have the option to figure out which zones need your consideration and which can be forgotten about. As you get progressively acquainted with how to compose a decent think about complexity paper, you will find that this method becomes easier.</p><p></p><p>The first thing you ought to do is make sense of which side of the contention you are going to concentrate on. For instance, in the event that you are expounding on an item for cooking, you should think about beginning the 'food side' of the contention. At the end of the day, you would concentrate on the principle banter b etween a human services master and a preparing master. At that point you will concentrate on the realities, information, and other data that help each side.</p><p></p><p>In this case, you would have the option to give answers to the inquiries presented by each side. When you have addressed the inquiries, you will be prepared to answer the 'why'. So this is the place you have to invest some energy and discover what the perspectives share for all intents and purpose. At that point you will have the option to assemble your decision around these purposes of agreement.</p><p></p><p>Of course, it doesn't imply that one side is correct and the opposite side isn't right. It implies that you should furnish the two sides with substantial perspectives so as to come to a legitimate end result. Without responding to all the inquiries presented by the two sides, you can't genuinely introduce the contentions in a significant way.</p><p>&l t;/p><p>Another significant piece of the exposition is the finishing up section. It is the most significant part since it is the place the peruser will see your decision. It is significant that you cautiously select an end that is legitimate and very much bolstered. Else, you will be viewed as attempting to control the peruser to concur with you.</p><p></p><p>Good contrast exposition themes are going with expect you to offer a nitty gritty response to the inquiry that is introduced by the paper. This is the place you will have the option to choose if you have to invest more energy in a specific theme or proceed onward to another. All things considered, you have to have a thought regarding whether your answers will bolster or reprimand the focuses that were introduced by the restricting side.</p><p></p><p>Good look at paper themes are not just about finding the responses to questions. They are additionally about getting all sid es of the contention in the same spot. So make certain to invest the energy important to examine the two sides of the contention and figure out which ones you will concentrate on for your last conclusion.</p>

What is the Purpose of Writing a Descriptive Essay on the Topic My Role Model

What is the Purpose of Writing a Descriptive Essay on the Topic My Role Model?When we discuss writing a descriptive essay on the topic my role model, most people tend to shy away from this word. However, the best way to answer the question, is it possible to write a descriptive essay on the topic my role model? I believe that it is very possible.The purpose of writing a descriptive essay on the topic my role model is to help the reader better understand the person who was your role model. It will also give a summary of their greatest accomplishments and some of their less-than-great achievements as well. By writing this, you can easily build rapport with your reader and get them to realize how unique you are and what you really do for a living.Writing a descriptive essay on the topic, my role model has three parts: your personal story and the experiences that you have in common with your role model. For example, if the person who you have been thinking of is an actor, what was it tha t made them so great? What does your role model's life look like now? These things should be included in your essay.As you continue to write your essay, you will find that you are able to gain more insight into the person you are talking about and why they are your role model in the first place. A descriptive essay on the topic my role model gives you an excellent opportunity to talk about the similarities between yourself and your role model and build your personality and life up around that fact.Your descriptive essay on the topic my role model can also be used to improve the lives of others. In fact, one of the greatest challenges we face in life is finding ways to help other people be successful. We all want to succeed in our own lives and when we can help others succeed as well, then we have accomplished a wonderful thing. This is true in so many areas of life.It is difficult to be successful in life when there is no great sacrifice or effort put forth by those we love and it c an be very discouraging. A descriptive essay on the topic my role model can help those people who suffer from lack of motivation and enthusiasm. In addition, this essay can help you find out more about the people around you that you need to pay attention to if you want to know how to become successful in your own life.Finally, writing a descriptive essay on the topic my role model has great importance when you want to become a writer. If you want to become a writer, you need to have some sort of writing talent. I am sure you do not need me to tell you that you cannot become a professional writer unless you are talented.You must have a great love for words and, as a result, you must have a great love for people and a great love for writing and how it will help you. If you do these things, then you can achieve anything in life that you want to achieve.

How to Write an IELTS Writing Essay Test Free

The most effective method to Write an IELTS Writing Essay Test FreeYou can compose an IELTS composing paper test free and you don't need to be in a remote nation or out of the nation to do it. Only an hour at home, and even with a smidgen of exertion on your part, you can do it. It's simple, as well, however there are a few things you should know of.To begin on an IELTS composing article test free, you will initially need to ensure that you approach a word reference. You likewise need to be certain that you have a great deal of jargon and basic sentences. This will help your test taking skills.The next thing you will need to do is to work out a couple of research ventures. It's imperative to comprehend that your composing activity ought to be something that you appreciate doing. While a little research now and then is fine, a great deal of research won't help you much when you're endeavoring to compose the test.In request to compose a decent article, you will need to ensure that the subject is something that you can without much of a stretch identify with. For instance, in the event that you've been watching your eating regimen cautiously, you will need to compose an exploration practice about what you eat and how it influences your wellbeing. The more you relate the point, the better it will be.Once you have a potential subject for the paper, you will need to begin gathering data. What are the best places to go? What online assets can you use?The primary concern is to locate an alternate kind of source, one that you feel great with. Also, the exploration should originate from a type of an authority. At the end of the day, in case you're attempting to writean IELTS composing exposition test free, you will need to go to a real doctor.Finally, you will need to ensure that you have something to compose on. On the off chance that you compose on a bit of paper, you may find that it has become a worn out old activity. Rather, you will need to take a gander at a white board or an electronic board.As you can see, it's genuinely simple to compose an IELTS composing article test free. In any case, recollect that you will in any case need to ensure that you do the entirety of your exploration, compose on a paper that is anything but difficult to peruse, and that you have a reasonable composing surface. Additionally, while you're grinding away, it's imperative to ensure that you have a wellspring of thoughts to compose from.

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Essay Topics - How To Choose Your Topic

<h1>Essay Topics - How To Choose Your Topic</h1><p>An paper point can be a urgent piece of the creative cycle for an understudy planning to discover a school major or a representative wanting to be advanced. Each possibility for a vocation will initially be assessed dependent on their capabilities and what they have accomplished up to this point in their profession. It isn't phenomenal to run into understudies or bosses the same who need to know how much achievement they have had, or whether they are keen on an occupation change or a more significant salary level.</p><p></p><p>Although there are a few exposition points that could be applied, choosing the correct one can end up being troublesome. This is the place your examination on the theme comes in.</p><p></p><p>Although you will have the option to discover numerous sites offering exhortation on the correct point for you, you should be increasingly explicit. Ask com panions, ask different alumni and research the web for exhortation on the point. The more data you accumulate, the more ready you will be to choose your topic.</p><p></p><p>If you don't know about any other person who has effectively utilized your preferred subject for a paper point, inquire as to whether they can offer you a few insights or guidance on the theme you need to utilize. Different experts you may request exhortation on themes incorporate educators, direction instructors, educators or teachers, advisors, tutors or guides and the Internet.</p><p></p><p>There are some broad counsel and some that have to do with explicit circumstances. On the off chance that you find that the point that intrigues you is excessively expansive, it might be that you ought to consider concentrating on a solitary theme that might be increasingly engaged in some territory that is essential to you.</p><p></p><p>Most understudi es are likewise acquainted with the idea of consolidating your article subjects, which would furnish you with an approach to keep the message brief yet enlightening. Requesting proficient direction is an insightful thought, yet you won't have the option to locate the perfect theme on your own.</p><p></p><p>By exploiting the numerous assets out there, you will before long find that you can locate the ideal paper points for yourself. Knowing the quantity of papers to compose, the subjects to concentrate on and the approaches to join these themes into a firm contention makes for simple work when assembling a decent article or essay.</p>

The Biggest Myth About Thesis Writer Exposed

<h1> The Biggest Myth About Thesis Writer Exposed </h1> <h2>Why Almost Everything You've Learned About Thesis Writer Is Wrong </h2> <p>Buying a postulation on the web can look somewhat dangerous on the grounds that you can't ever realize who to trust on the web. Notwithstanding what class you might want Business Studies, Microeconomics, Business Management and Financial Accounting, we're here to serve your requirements. Composing is a current that falls into place without a hitch. Interfacing with us is no issue once we have a solid client care group. </p> <p>If you hate the theory, we will modify it. These days you have a working proposal! The proposal closes with a whole book reference. Simply envision you're beginning your theory. </p> <p>Pursuing a graduate degree has been an immense choice that is directly for you, and that implies you've presumably been set up to how you should form your proposition. The master proposal should be composed with no syntactic or spelling mistakes. The encircling method is actually as it sounds. </p> <p>You can without much of a stretch purchase remarkable school expositions and don't disregard to inform loved ones concerning it. There are a few expert scholars who compose proposition for a wide range of understudies. It will have numerous author to thesis composing administration malaysia ontario consider while picking a specialist. Meetings used in postulation composing don't have a positive organization. </p> <h2>All About Thesis Writer </h2> <p>There's a motivation behind why a completely clear and compact postulation is fundamental for your paper. In the event that you choose to endow our expert theory scholars with your assignment, you will get an unmistakable and refined paper that meets the entirety of your prerequisites. At the point when you select to buy your proposal paper from us, you can be certain you'll get a non-appropriated work. Recruit our scholars to find what extremely immaculate postulation paper takes after! </p> <p>Thesis composing is a mind-boggling undertaking, and it includes a ton of details. You can tap the model catch in each segment to locate a genuine case of a theory explanation. Using an open proposition explanation licenses journalists the opportunity to make an exposition that addresses a few themes. You may decide to compose 20 pages each day, so composing only 3 passages may not look as an objective important. </p> <p>Our postulation paper composing administration is something which we are amazingly satisfied with. There are various paper composing administrations that believe they're the absolute best, and along these lines don't be cheated and check the authentic assortment of the absolute best. On the off chance that you despite everything experience issues, and there's an incredible possibility you do, you should go to get help with theory from qualified journalists. Regardless of whether you can't define the proposal explanation or can't form the paper, the predominant news is that now you can secure solid help on the web. </p> <p>A bookkeeper will give you with valuable data and thoughts for how to direct your examination productively. In this way, when an understudy settles on the choice to buy proposal on the web, we do prompt which the person make an appropriate request before settling on any monetary choices on buying postulation on the web. Proposition essayist init ially ask into the relative focal points and downsides of each proposed procedure by examination with respect to a reference alternative setting. So should you have to utilize school exposition essayist on the web, we're only the individuals that you need to contact. </p> <p>Now you can buy certifiable school exposition on the web, one that is going to accommodate your money related arrangement and complete your work as well. Such an undertaking requests information and the ability to go through different sources in almost no second. Here and there you need more composing capability or ability to manage everything that is pushed on you. Should you do a basic quest for web theory journalists, you'll get results that are pages long and every passage will guarantee you the Earth, all at a sticker price. </p> <p>See ch for guidance on the off chance that you decide to discover activity. You should flexibly the author including all the guidelines and check the final product. Our site is only one of the most suitable for article help. You can rely upon the perfect article help on the web. </p>

Business Ethics An Individual s Moral Judgements

Ethics is defined as an individual’s moral judgements about right and wrong while business ethics is defined as â€Å"organizational principles, values, and norms that may originate from individuals, organizational statements, or from the legal system that primarily guide individual and group behavior†. As the rapidly growing of business organization in a world of globalization nowadays, business ethics is more important than ever. Studying and understanding of business ethics is very important because it can bring significant benefits to a business. At first, studying of business ethics will help managers understand what is right and wrong during the decision making process. There is recommendation by Albert Carr that manager and CEO need to†¦show more content†¦Good business ethics will create a good public image and draw customer to the company. Each organization has a particular public image which represents the way that the society views the corporation. Society has a strong effect on how organization can earn profit. If society judges the organization’s behavior is unethical or wrong, that judgement will directly affect organization’s ability to achieve its business goal. Therefore, it is important to maintain organization’s good public image. In order to do that, studying of business ethic is a must. While gaining knowledge about business ethics, organization will be able to know what to do to create an ethical public image which attracts customers and increase the reputation. Business ethics plays a large role in determining public image because it determines organization’s behavior through the way they treat their employees and the communities. When organization appears as an ethical business, it will attract customers since it makes them feel like they can trust the organization; and unethical organization will decrease customers’ trust which leads to a reduction in customer satisfaction and customer loyalty, which in turn can negatively impact the firm or industry. Attract customers to the firm’s products, which means boosting sales and profits. Customers are much more attracted in buying products or services from an organization that they know its materials and labor areShow MoreRelatedEthical Concepts And Principles Of Business Ethics1673 Words   |  7 Pagesensure proper conduct in business. Plus, individual businessmen and women have their own private consciences to guide them. So do we really need to study business ethics? Is it necessary for businesspeople to be familiar with abstract ethical concepts and principles, and to engage in ethical reasoning? Why / why not? (7 points) I believe it is most certainly necessary for business people to be familiar with ethical concepts and principles. The increasing complexity of today s economy has heightenedRead MoreResponsible Enterprise And How It Effects Almost Every Business1599 Words   |  7 Pages1.0 Introduction The aim of this report is to using academic literature examine responsible enterprise and how it effects nearly every business, firstly in this essay the report will begin with an definition on what responsible enterprise is and what it means. Then there will be an analysis of one of the five drivers of responsible enterprise and explain the role in which the government plays a part in boosting responsible enterprise. Finally, this report will conclude with a synthesis of the findingsRead MoreEthical Analysis : Ethics And Ethics909 Words   |  4 PagesConsumers today want to do business with reputable companies that are led and managed by ethical decision makers. Ethical decision makers look to partner with other companies that share similar morals and values. In other words, the public and other companies want to associate with an organization that will make ethical judgements. Ethical decisions are not always obvious nor are they based on what is right or wrong or what is good or bad (Gonzalez-Padron, 2015). They are choices made by managersRead MoreQuestions On Truth And Personal Ethics1083 Words   |  5 Pagesand personal ethics Truth and personal ethics highlights any ethical system that has been selected as a moral guideline in a specific industry such as marketing ethics. Personal ethics emphasis the individual commitment to ones self to abide by their own but also the businesses code of conduct that is opposite to impurity. Being truthful and the highest personal ethics are high authority themes for ethical marketing, according to the Principles and Practices for Advertising Ethics of the AmericanRead MoreEthical Issues Faced by the Accountancy Profession Essay1747 Words   |  7 PagesEthics plays an essential and integral part in the accountancy profession. Professional conduct plays an important role in establishing public trust in financial reporting and business practise. Yet this can and has come under threat when clients and employees are exposed to the risk of fraud when accounting ethics are not adhered to. Codes of ethics are adopted to ensure the reliability, comparability and integrity of fi nancial statements. Ethical standards exist to safeguard the fundamental principlesRead MoreEthical Challenges Faced By Educap Inc.1251 Words   |  6 PagesBusiness Ethics There should be no monopoly in matters to do with ethical challenges in companies. These challenges affect all kinds of organizations, be it governmental, for-profit or non-profit. Some of these challenges can end in illegal defilements or civil liability for misrepresentation, fraud and misappropriation of properties. Other common ethical difficulties consist of actions that include conflict of interest, inadequate accountability and transparency, or misallocation of resources (RhodeRead MoreTypes Of Ethical Approaches For A Business Interaction987 Words   |  4 PagesThe Different Types of Ethical Approaches For a Business Interaction â€Å"Ethics are the set of beliefs about right and wrong behavior in a society.† Ethics have become paramount to many parts of a business including how to handle certain employee disagreements, or make business decisions. Everyone in a business setting would benefit from understanding the different ethical approaches or ideals that individuals can have in any setting. This will make it easier to recognize what drives a person’s idealsRead MoreEthics Of The Modern World Essay1540 Words   |  7 Pagesand has led many to call business ethics an oxymoron. â€Å"In the US generally, the ethical road that is paved with good corporate intentions and constructive programs includes some bumps,† (McClenahen 60). Although bumps may exist, many companies are striving for excellence in this area as statistics show ethics are related to customer loyalty s. These businesses have found that improvements can be found through understanding and action. Business leaders can incr ease morals by understand utilitarianismRead MoreAccounting Influences The Role Of A Manager1296 Words   |  6 Pageslooking at the ethical side of things in the management are you will see there is no surprise that the ethics and the importance of ethical secession making has taken on a highly significance because of the pressures place on business managers by the stockholders, creditors, and other parties affected by financial performance. No matter what organization will have increased concerns about ethics? Why? Globalization of the economy which can led to mixing of cultures and socioeconomic systems. TechnologyRead MoreThe Kantian And Utilitarianism Approach914 Words   |  4 Pages8. The purpose of focusing on the Aristotelean approach is to delve into business ethics surrounding an individual within their corporation, instead of the focus that centers on groups of people within a corporation. 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Choosing Good How to Write an Admissions College Essay

<h1> Choosing Good How to Write an Admissions College Essay </h1> <p>Try to recollect that the people who will peruse your article are foreseeing getting the chance to get familiar with you. Get your expressive energies pumping by conceptualizing all the potential thoughts you can envision to handle your school article question. You have a subject and various thoughts that you've written down during your thoroughly free composition. The real people profoundly acclaim our article help site. </p> <h2> The Little-Known Secrets to How to Write an Admissions College Essay </h2> <p>Don't simply compose what you accept the confirmations office might want to hear. Confirmations Officers truly wish to get rid of the uncertain understudies and learn all the more concerning the candidates that are set up to place time in to present a broad and exhaustive application. They don't anticipate that you should be great, so don't make your exposition mind blow ing by attempting to imagine that you are. The confirmations officials will only commit a short timeframe investigating your paper, and that implies you need in any case a striking passage that will keep them locked in. </p> <p>After you are in control of a decent opening section, consider precisely how it is conceivable to utilize your notes to develop a few additional passages that will include most of your paper. It's exceptionally helpful to dismantle composing as an approach to see only the way that it achieves its goals. The individual explanation or article some portion of your application likewise should be unmistakable from the rest of your application materials. At the point when you have two or three sentences down for each time, you can begin to gather your introduction.</p> <h2>Life, Death and How to Write an Admissions College Essay </h2> <p>Essay composing is anything but a straightforward endeavor, some may believe that it is never theless what they aren't aware of is that, it takes a great deal of difficult work and a center psyche. Evidently, you don't wish to make a ton out of words without significance, so verify you expound on just one subject at a second. For instance, say you truly need the chance to gain from the world-renowned Professor X. You likewise wish to exhibit that you can express a feeling and back it up and to show your expertise at putting your musings into composing. </p> <p>College papers are allowed to be somewhat equation based. Along these lines, presently you realize that if you mean to present an application for a College or University, you will present an affirmation article. Consequently, State University isn't just the perfect spot for me, it is the sole area for me. </p> <p>Many schools use the affirmations paper to be certain understudies may comprehend and follow essential headings. As schools and colleges become progressively increasingly specific, it turns out to be more and harder to get acknowledged to the school of your pick. </p> <p>Tutors might need to see that you've thought ahead and thought about how you're probably going to use your degree later on in the territory. Numerous understudies find that it's awkward to examine extreme encounters, yet by the by, it very well may be useful as they empower you to vent and deal with them. Universities distribute parcels and a great deal of particular sorts of things, any of which is useful for inquire about. They care about the quantities of acknowledgments profoundly, so it might assist with knowing you're a slam dunk. </p> <h2>How to Write an Admissions College Essay - the Story </h2> <p>You could open with a tale or a captivating story that will show th e absolute most prominent zones of your tendency and character, offering a knowledge that will help the confirmation officials get the opportunity to comprehend what your identity is. On the off chance that you aren't honored with a sentiment of humor, it is probably not a phenomenal time to try out new jokes... The most critical thing is to get somebody who realizes you very much read over your papers and flexibly you with input. In case you're starting to feel baffled or overpowered by your article, take a rest and accomplish something other than what's expected. The article that is loaded with awful plays on words or unseemly jokes will regularly end up in the dismissal heap. </p> <h2>The Pain of How to Write an Admissions College Essay </h2> <p>The rules for composing an extraordinary paper are the equivalent. The absolute most fundamental piece of your exposition planning may be essentially verifying you really comprehend the inquiry or article brief. Th ere's no motivation to surge your paper. On the off chance that you get expositions on the web, it's extremely imperative to comprehend whether the work is still in process or has been done. </p> <p>By now you know exactly what you will expound on and how you might want to recount to the story. Bridget's exposition is very solid, yet there keep on being a couple seemingly insignificant details that could be improved. Stephen's article is somewhat compelling. </p>

Psychological Research Paper Topics for College Students

<h1>Psychological Research Paper Topics for College Students</h1><p>There are numerous brain science school examine paper themes. Be that as it may, not every one of them will work for your profession and life. Knowing which ones will and won't have any kind of effect to your life is vital to your success.</p><p></p><p>Psychology school look into paper points for individuals with no clinical preparing incorporate the fundamental mental terms, for example, 'ego'symptoms.' You should be comfortable with these so you can compose an elegantly composed paper. To ensure you know the nuts and bolts, read the word reference. Take notes in class about the word and afterward take the test at home.</p><p></p><p>Other inquire about points are about sure activities. For instance, 'outrage.' Anger effectsly affects somebody's life. For instance, individuals who are furious lose their employment, may get into physical battles with ot hers and build up a drinking issue. Those are for the most part instances of how somebody's life can be changed by anger.</p><p></p><p>Another intriguing point is to examine the past encounters of individuals. For instance, on the off chance that you are taking a brain science school explore paper subject about youngsters, your paper ought to examine the adolescence of the kid. Possibly the youngster was tormented. Possibly the kid was dismissed and could have been spared by some expert help.</p><p></p><p>Some points additionally permit you to look at something other than what's expected. For instance, it is conceivable to alter somebody's perspective on something and you can do this through brain science. Here and there individuals will begin to think something is genuine when they are presented to just one side of the realities, yet regularly it is a smart thought to spread the data out and present the same number of sides as possibl e.</p><p></p><p>One last kind of research subject incorporates the utilization of mental terms. For instance, what might be a decent theme? A decent inquiry may be 'In what capacity can our brains control gravity?' This way you are instructing about various personalities, which is critical to psychology.</p><p></p><p>The request of the exploration paper subjects is significant. You would prefer not to compose an exploration paper point that has an incredible title and uses an expression that is a stage up in some other subject. Keep in mind, on the off chance that you compose a paper about somebody's past understanding, you need to compose a paper about some mental term that relates to the theme. The request for the exploration paper points can go in any request you need yet remember the request for the examination paper.</p><p></p><p>So make sure to read for psych class in school and consistently follow a simil ar request. It may sound straightforward however it can make a major difference.</p>

Essay About Social Issues - Tips On Writing One

<h1>Essay About Social Issues - Tips On Writing One</h1><p>Are you keen on composing a paper about social issues? Is there a specific subject that you have an enthusiasm for or something that you are attempting to discover increasingly about? This is a smart thought since you will have the option to utilize your insight to contribute recorded as a hard copy an extraordinary bit of composing. In the event that you are thinking about expounding on a particular subject, this article will assist you with tips that will assist you with composing a decent exposition about that topic.</p><p></p><p>The first thing you have to consider is the general topic of the paper. This will assist you with showing signs of improvement handle on what you need to expound on. You can utilize this as a rule to expound on anything. On the off chance that you are composing an article about cash, you could expound on how one percent of the populace can make all the cas h on the planet. It is critical to decide the general subject of the paper so you will realize what to compose about.</p><p></p><p>The next thing you ought to consider is the class that you need to expound on. There are a wide range of types of papers, and every one can have its own core interest. For instance, on the off chance that you are composing a paper about the most recent happenings in the realm of sports, at that point you will need to expound on what the focal point of the games media is.</p><p></p><p>The next thing you have to consider is the thing that sort of keeping in touch with you will do when you compose. For instance, in the event that you are expounding on a specific subject, you might need to concentrate on the imaginative side of the story. For instance, on the off chance that you are expounding on an individual who has an illness, you might need to discuss why they have that infection and what is most important to them. It will assist with contemplating what sorts of themes you might want to expound on so you will recognize what kind of keeping in touch with you will be doing.</p><p></p><p>Now that you have the point as a primary concern, you can begin to develop your thoughts. Remember that a paper isn't a simple assignment. Truth be told, it tends to be very troublesome. Notwithstanding, it is fundamental to express what is on your mind with the goal that you will have an exposition that you are pleased of.</p><p></p><p>The most significant thing to recall is that regardless of what sort of keeping in touch with you will do, you will need to become familiar with the essentials. While there are numerous assets accessible to you, you will in any case need to set aside the effort to get familiar with the rudiments before you start composing. The more experienced you are simultaneously, the more you will need to learn. Learning the nuts and bol ts will assist you with knowing that the data you will be placing in your paper is correct. It will likewise assist you with making sense of what data you should explore before you start writing.</p><p></p><p>Writing an article about social issues is an extraordinary method to add some extra to your resume. In the event that you are searching for tips on composing an exposition, this article can give you a few hints on the most proficient method to compose an extraordinary paper on social issues. So begin today and begin recovering that extraordinary school article in your portfolio.</p>

College Essay Topics - How to Describe Journey From Home to College

College Essay Topics - How to Describe Journey From Home to CollegeWhen you're writing a college essay, the best way to describe the journey from home to college is to use words that are more personal than general. The reason you should use words that are more personal is because when you use general phrases, you can't really tell your story. All you can say is that you have a story that happened to you.However, when you use the words 'home'college' in your college essay, it gives your story a whole different meaning. What you can do is talk about the trials and tribulations you went through to get to where you are now. You can also talk about how your family came together to help you make it.When you're writing a college essay, the best way to describe the journey from home to college is to talk about the obstacles you had to overcome. I'm sure your mom told you a lot of things like this. You've probably heard your aunt and uncles sharing stories about when they first got in trouble and what it took for them to find their way back out.You may also hear your professors talking about the struggle you faced when you were first getting ready to write your college essay. You had to work hard to get to where you are today. They were there for you when the first teacher gave you a test and taught you to write properly. They were there when you found out if you would be allowed to take a course or not.Writing a college essay is challenging but the rewards can be worth it. Every college student has experienced something tough during their time at school. It doesn't matter if you didn't enjoy it or if you were just lucky to have escaped with no injuries. No matter what the cause, you have to deal with it so you can move on.When you're writing a college essay, the best way to describe the journey from home to college is to remember that there is some difficult times. The words don't have to be tough and the problems don't have to be difficult. It all starts with adversit y. Adversity is adversity no matter what the cause is.Now that you know that there are difficult times and that you are going to have to overcome them, talk about how those situations made you stronger. You may also have some difficult times in life. However, adversity will always bring out the best in you. This is why it's important to write about your tough times and not overstate how much they hurt.When you're writing a college essay, the best way to describe the journey from home to college is to use the specific and personal. Words like 'home,' 'college,' and 'letter' are all good examples. There is no reason to use common phrases like 'struggled,' 'challenged,' and 'beaten.'

Essay For Sale Online - How to Get Started

Essay For Sale Online - How to Get StartedThe first thing you have to do to find the best essay for sale online is to have a clear idea of what you are looking for. It can be an essay on any subject, but the main point is to promote your services or products. By taking these steps, you will be on your way to a successful essay for sale.The first thing you need to do is to learn how to write a good essay and good grammar. Although the language in the essay is very important, it doesn't mean that it is the only thing that you need to focus on. Keep in mind that it is only a tool that will help you stand out from the crowd.You need to learn the basics of English writing, and practicing writing has a lot to do with this. The more comfortable you are writing in English, the easier it will be to write an essay in your native language. If you have no idea about the English language, you may want to try using Google Translate to check if you get the result that you expected. That will help y ou learn what is written in different languages so that you can better understand what is written in your own language.The next step in writing your essay is to practice. Write as many essays as you can to get used to writing as many different types of papers as possible. Write several different types of essays and analyze which ones you can excel at. You can also play devil's advocate when writing and guess the points where you made mistakes. Only then can you see how you can improve your writing.Online services make writing easy because you can choose a topic and then have many samples to look through. This will allow you to identify the topics that you will have difficulty writing on. It is important to know that if you want to write an essay for sale online, it is not enough to know what the topic is. You need to have enough ideas about how to write such a paper.Many online services will give you tips on how to improve your essay so that you can sell it. You can also look up tip s and tricks for how to write essays online and use them. After reviewing your essay, you will notice that there are certain things that you need to improve. For example, you may have written a few sentences which are too long. By improving the length of your essays, you will improve the quality of your essay and sell it.Finally, you will want to submit your essay to online services. You can do this either by yourself or by having an editor rewrite your essay. Having an editor to write the essay is a more professional approach since they are a part of the business, and you will get results much quicker than you would if you submitted your essay with your own writing skills.

Why The Business Will Be Successful Or Not - 921 Words

2) If one is looking specifically at the market, there are a lot of factors to consider to determine whether the business will be successful or not. One of these factors is competition which is important because it will impact the amount of customers and could also pose a barrier to entry. For instance, if there is an established pho restaurant in Charlottesville one has to consider their market power and ability to outprice your restaurant or if they’ve been in the market for a while they may possess a competitive advantage over your future restaurant. Slightly related to competition is demand for pho which determines the price and number of customers willing to purchase pho at that price. One has to ask in relation to demand how many people in Charlottesville are willing to purchase pho at $4, is that price optimal? Demand also has sub-factors which must be considered such as are there substitutes for pho and what is the demand for those products (i.e. ramen restaurants). F urthermore, in the context of markets, it is important to consider supply costs. Are the supply markets for inputs volatile? Would I be able to handle a sharp increase in input prices and for how long? While market factors are important there are also more general factors to consider. The most important one to consider is the opportunity cost of this venture. Would time spent on this venture earn more in another venture? Earn more in a salary job working for someone else as opposed to running aShow MoreRelatedWhy Business Management Is Becoming A Successful Business4224 Words   |  17 PagesAbstract Owning a business is often a dream of many people but the reality of entrepreneurship can be an amazing experience. It takes a lot of planning and dedication for a business to be successful. Small business management is becoming very popular in the society in which we live. More and more people are looking to going into business for themselves. 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Strategic HRM Improved Business Performance

Questions: LO1 Understand the process of strategic planning 1.1 assess how business missions, visions, objectives, goals and core competencies inform strategic planning1.2 analyse the factors that have to be considered when formulating strategic plans1.3 evaluate the effectiveness of techniques used when developing strategic business plansLO2 Be able to formulate a new strategy2.1 analyse the strategic positioning of a given organisation by carrying out an organisational audit2.2 carry out an environmental audit for a given organisation2.3 assess the significance of stakeholder analysis when formulating new strategy2.4 present a new strategy for a given organisationLO3 Understand approaches to strategy evaluation3.1 analyse the appropriateness of alternative strategies relating to market entry,substantive growth, limited growth or retrenchment for a given organisation3.2 justify the selection of a strategyLO4 Understand how to implement a chosen strategy4.1 assess the roles and responsibilities of personnel who are charged with strategy implementation4.2 analyse the estimated resource requirements for implementing a new strategy for a given organisation4.3 evaluate the contribution of SMART targets to the achievement of strategy implementation in a given organisation. Answers: Introduction The report would follow the learning outcomes to demonstrate the Human Resource Management (HRM) strategies followed in business. For the discussion, the example of the Global Leader in telecommunication and Home Appliance brand Samsung is chosen to discuss the policies of Human resource followed therein (Paauwe, 2004). A critical view of recruitment, reward and the legal aspects of business HRM are discussed with various theories and models as propagated by the scholars. Personnel management and HRM The concept of Human Resource management (HRM) is the new version of Personnel management. However, there is little difference in the concepts between the two but whatever there is. The difference of Personnel with HRM starts where the traditional approach in managing people is compared with the modern people management approaches in business is concerned (Guest, Paauwe, Wright, 2012). Hence, the focus of HRM is to manage the strengths of people in the business so that these people take the business to a new level with their talents. In the past, the people were administered in a business where the business took measures for employee welfare and labour relations. This was a very narrow space of work when people management were concerned with strict norms of legal and social norms. The modern day HRM is concentrated upon manpower acquisition or recruitment, grooming of people after recruitment and motivate them to do better for the business (Bondarouk, Looise, Ruel, 2011). The scope of HRM is thus wider which undertakes all the responsibility of Personnel management and done a bit more than just sticking to the legality of employment. Personnel management makes the assumption that people are needed to give desired output as the business wants. Hence, the outlook is that people are just a media to achieve the production quality and quantity. Human Resources seals with the manpower as an asset where they are valued to achieve the desired outcome for the business. Thus, the outlook is to groom and retain talent to achieve the desired outcome and be competent in the market where the HR assets back the innovation and development (Jackson, 2002). The personnel functions are done for employees satisfaction but the HRM undertakes the administration for goal achievement. The division of labour determines the job design in personnel management however the HRM concepts stresses on the group work where all becomes the part of the job. The training and development initiatives taken by the business are much more in HRM than in personnel management. Since the people are considered as assets in HRM, the grooming and development o f people are given much more attention. It is evident that the top management takes the decisions and people implement them. In HRM, people are part of decision making and the decisions are taken on the basis of the team consultation. Thus, personnel management is a routine function while HRM is a strategic function in business. Functions of HRM A strong HRM needs planning where analysis of the organization needs to be done so that the strategic way forward can be strategized for the best business outcomes (Barrett Mayson, 2008) The steps are thus as below: Fig 1: Functions of HRM in Business The functions are very much oriented with the business process and future demands. So the business HRM being a strategic partner of the business needs to identify the future demands and thus accommodate the manpower that may fulfil the business objectives. The business HR needs to access the business details to make an inventory of the capacity to fulfil the needed manpower needed or training and development plans formulation. So the HR puts the right with right skills in the right place and identifies the place which needs to be manned for the future productions. The gaps to are identified where the HR takes the training and skill development initiatives(Coronas, 2008). The control encompasses feedback of the people to get the feedback and information regarding the job and organizational culture. Hence, the business can accommodate the needed innovations and training with the change in business environment. Not all men expect similar behaviour so the process has to be conducted with a very personalized approach. Hence, the motivation of manpower and inclusion of innovations are very much part of the job where the business incorporates the needed steps to see that the people becomes an asset for the business. The roles and responsibility of HR manager Like any other business manager, HR managers also have their own set of functions where managing the departmental activities and managing employee are the key jobs. Thus being a key strategic part of the business, HRM has to encompass the manpower related strategies in business. The overall responsibilities include the inclusion of administrative measures as per the legal norms and company policy, training, recruitment, compensation and performance management (Armstrong Baron, 2002). The legal norms of a state determine the HR activities like payment, benefits, work time and load etc. These are the minimum that the managers have to do and eventually they can develop the people associated to be assets in the future. Training and development planning and execution for the best outputs is the key area of work and responsibility of an HR Manager. Understanding the need for the future the professional plans for the employee is chalked out based on which the training are planned. Thus sho wing the career track to the employees for the best of professional development and desire to reach there is developed by the HR manager (Sharma, 2009). This develops the aptitude for the employee to perform and get stability and growth in career. The same can be jested as: Employee Administration Performance management Enterprise strategy management Labour and Industrial relations Managing the grievance of the people associated in business is the key responsibility of the HRM. How the managers achieves it is upon the way they plan the Organizational culture and behaviour. Thus, a policy has to be framed so that all understands and follow the company policy and have little to complain. Further, if an employee needs to report an event they should find space and protection of management so that there is no fear of retribution from any side (Martin Kidwell, 2001). Clarity of interpersonal communication, grooming people for the best output and futuristic works, motivation to give the best of output. Legal and Regulatory framework on HRM In the UK, a business needs to adhere to the legal and regulatory frameworks to do a business in adherence to the legal norms of the state. There are various laws and regulations for an HR manager to adhere to while working. The following are few examples from the Industrial point of view. Race Relations Act of 2000 (amended), Sex discrimination Act of 1997 and Equal Pay of 1970 are pertinent for the discussion. The laws give all employees irrespective of gender, colour, caste creed or ethnicity to get similar treatment in education, job and all other public functions. Thus, it gives the people equality payment and treatment where the employer cannot show favours for a particular group or person. Thus, the workplace is much more secured for all people working without any basis of discrimination by the basis of the law. The act of 1995 amended in 2005 to protect the disables via Disability discrimination act and Employment Equality Act of 2010 (Sims, 2007). These laws give the employee of the organization or in public equal payments and non-discrimination due to their disability or on the basis of sexual orientation, religion or belief. The Employment act of 2008 guides the employment and acts as a law that protects employer and employee in case of dispute. So the motiv ation is the resolution of employment-related disputes. Data Protection Act of 1998 is to safeguard the in-house data from being slipped to competitors while it also guides storage, transfer and usage of data flow in the business. The Work and family act of 2006 guarantees the benefits for employees like leaves, maternal and paternal leaves, and flexibility in working time to give employees work life balance. Reasons for HR planning in an organization The role of HR planning is to give the right amount of planning for Human resources to let the right and qualified man sit in the right place at the right time to ensure that organizational objectives are met. The planning process includes a manpower survey to identify the current manpower structure which enables the right man to be in the right position and identify the gaps in skills and required manpower for the objective achievement in the future. As discussed earlier, HR function is strategic in nature which enables right person work in the right place. So the to ensure organizational goals are achieved training needs and manpower requirements are identified. The hierarchy and organizational behaviour are fixed in order to get the organizational goals achieved. Hence, the planning gives the HR manager a direction in which the strategic move needs to be done that enables with the right amount of planning for future direction to the HR team. Planning guides the execution where the people and job are equated and necessary gaps in skills are identified to improve the employee skills with the right amount of training. Stages of Organizational Planning The theory of Herzberg theory states that there are certain factors in theworkplacethat causejob satisfaction while a separate set of factors cause dissatisfaction. The connection with Maslows theorem is the attitude towards the Administration. The Maslows theorem suggests the practical attitude towards administration while the Herzberg theorem suggests the minimum requirement of work like salary and working conditions. Rather, individuals look for the gratification of higher-level psychological needs having to do with achievement, recognition, responsibility, advancement, and the nature of the work itself. This appears to parallel Maslow's theory of aneed hierarchy. Herzberg added a new dimension to this theory by proposing a two-factor model of motivation, based on the notion that the presence of one set of job characteristics or incentives leads to workersatisfactionat work while another and a separate set of job characteristics leads todissatisfactionat work (Wilton, 2010). Thus, satisfaction and dissatisfaction are not on a continuum with one increasing as the other diminishes, but are independent phenomena. This theory suggests that to improve job attitudes and productivity, administrators must recognize and attend to both sets of characteristics and not assume that an increase in satisfaction leads to decrease in un-pleasurable dissatisfaction. Maslows theorem suggests that the hierarchy of need is the basis for the understanding of human motivation. This has psychological, safety, belonging, esteem and self-actualization needs. This suggests that the need for the employee motivation is the requirement of employees own self-goals along with organizational goals (Excel Books India, 2012). The needs of a personnel working in the business may be biological or psychological where the business has to be associated so that the best from the employee can be got. Fig 2: Maslows Hierarchy of Needs The various stages of Maslows need theorem can be suggested as above diagram depicts. The safety needs and psychological needs suggest that the food, drink shelter, security, protection, a law to protect is being adhered to. The need of belonging suggests the love and care of the family, relationship etc. The need for esteem is the status, independence in the job which needs mastery and recognition of the skill sets that the man possesses. The knowledge and meaning of the job are decided by the cognitive needs while aesthetics like beauty balance and form is depicted by the self-actualization (Price, 2011). The self-actualization suggests the self-fulfilment and personal growth in personnel to reach the peak of their performance. Recruitment and selection stage in an Organization The two organization selected are Samsung in UK operations to highlight the recruitment and selection processes taken in the organization. The process adopted is as below: Fig 3: Recruitment and Selection at Tesco Hence, the diagram above depicts the recruitment and selection process at Samsung UK where the candidates are called for the interview and they are being sent to the panel of selectors for selection (Sinofsky Iansiti, 2009). Once selected the panel decides upon the recruitment and selection strategy of each of the candidates and evaluates the potential. After evaluation, the shortlisted are called while the non-shortlisted are not called and being given a letter why their names are not shortlisted. This gives the clarity of recruitment and the shortlisted candidates appear for the primary interview (Wang, 2005). Once shortlisted the employees are sent for the second round where the final selection is done on the basis 0of skills and efficiency. Thus, the Samsung UK follows a structured form of interview where the employer and employees are equally participating in the organizational development. Effectiveness of recruitment and selection in two different Organizations The recruitment and selection for the Samsung and Apple UK operations are selected to understand the necessary strengths of the system adopted. The benefits of adopting the recruitment techniques have been that it has not to depend on the corporate approval at Samsung while the Apple the company based out of US needs to. The corporate approval policy followed at Apple is due to its policy adopted to keep the technology undisclosed to the competitors and also due to the uniqueness of its product. Samsung, on the other hand, is into the UK market with a diverse range of product so the recruitment is supported by the larger scope of various electronic goods that the producer has to offer. Hence, if the personnel is not suited for telecommunications or IT they may be tried of the consumer goods which makes the scope of the job laugher. Nevertheless, the business gives a career growth in various markets with good work done but the same is not possible in the case of Apple. Both the brands have similar compensation in the respective levels of career but the ability to motivate the people to find scope in Samsung is much more prevalent due to the vast offerings it has in UK market over its rivals in electronic, telecommunication and consumer durable. Link between Motivational Theories and Reward Reward and motivation have been taken together as part of the same coin. Motivation is the act of changing a personnels behaviour towards his work and productivity that helps in business growth and goal achievement. The ways to get is via an offering of various rewards to the personnel that enables this change of behaviour. Hence, the reward and motivation have been attached with each other. However, this is also noted by the scholars that not all man desires similar benefits so the rewards are to be well designed and have a strategic overview of the success it has that enables proper reward policy administration(Hoffmann, 2007). There had been several Herzbergs theory and Maslows are very prominent among them. Reward factors may be financial, positional, praise and recognition or perks and holidays. Herzbergs theorem suggested that hygiene factors like pay and compensation and motivational factors environmental, working condition, recognition, praise are factors those brings in motivation. Maslows Motivational theory suggests the motivation have a level in peoples life. Nevertheless, the Theory proposed by Victor Vroom on expectation model of Motivation and man management is a very important part which relates the expectation with rewards well. It suggests that individuals in business may adopt a certain way of behaviour or like one over the other one due to the expectations of the fact that the reward of that certain behaviour would generate rewards. Hence, the motivation of a certain kind of behaviour is based upon the desirability of outcome where the theory proposes a cognitive process of how the behaviour is determined by individual processes. Thus, the mental processes involved in th e choices and choice making is more prominent in the Vrooms theory. On the contrary, the benefit of the process is to give the employer an opportunity regarding choices that the employee makes. Vroom proposed that the Organizational behaviour makes the expectations in an employee driving his motivations to achieve. A process controlled by the individual from all the alternatives that they have and choose the one which most suits the activities. So the motivation is the certain amount of expectancy which a certain effort leads to that would help the organization get the desired benefits out of the many choices that they have. Hence the governing of choices from the alternative choices to achieve a certain result. Expectancy, Instrumentality and balance are three components in the expectancy theory of Vroom(Beck, 2003). Here the Self efficiency is projected as the efforts put into drive performance and instrumentality is the faith that a person is going to receive rewards when the performance criteria are met. Thus, the instrumentality is the belief th at a person would perform with an expectancy of reward between performance and outcome. The valence in here is the behavioural alternative where the decisions are measured on the value of the reward. Job Evaluation and other factors determining pay The determinant of payment with the job done is well defined by the Maslows and Herzberg theorem which depicts the hygiene factor and need of the personnel. Thus, the job evaluation for each of the job needs to be done which includes the skill, education, hierarchy etc. To determine the job evaluation, the employee can be asked regarding job position to analyze and use them for future references. Thus, the job evaluation can suggest why the site engineer gets more than the site manager evaluating the job as a whole and the methodologies and competence needed for the completion of the similar job. (Armstrong Baron, The Job Evaluation Handbook, 1995)There are many ways to determine the job content which involves fair salary payment on the job evaluation, responsibility and job skills and contents. The job evaluation is done on the basis of the content of the job where the skills and education required for the job are being specified on the basis of final outcome. The final outcome needed for the specific job is determined on the job content and skills needed to acknowledge it and do it with utmost satisfaction. In this case, the example of Samsung can be taken where the salary of the retail manager is lesser than the software development engineer. The duty and responsibility of the position suggest the person needed to do the job with proper execution. Nevertheless, the size of the business, position, skill and experience along with organizational profitability and employee performance are dependent for the payment structure in the organization. An Engineer needs to have the expertise and are directly responsible for the product quality so their salaries are more than retail managers in any economy of operations. Effectiveness of reward system in different context The reward can be classified into two different contexts extrinsic and intrinsic. Extrinsic rewards can be administered by the Human resource and administration which part of the policy and Organizational systems. Intrinsic rewards too need to be administered with a certain amount of organizational and policy aspect in mind so that the reward is not seen as out of the scope of work. Extrinsic rewards can be those like payment, bonus, incentives, gift commission, bonus for performance etc. The Intrinsic rewards are like praise, faith, feedback, promotion, authority, responsibility allotted etc. It is believed that once the personnel is motivated they would do all to help the organization reach its objectives. The managers shall choose or select rewards and times of rewards most effectively and properly as it is one of its important tools. To increase the effectiveness of the organisation, it should be used. Reward system relates to employee motivation. A number of purposes are served by the reward system in an organisation. It helps in maintaining healthy competition, retention of key employees, and in the reduction of labour turnover and hence the cost of recruitment. It helps in maintaining and reinforcing an image of the organisation among its key stakeholders or future employees. People i.e. the employees are a most important resource of the organisation. There is intense competition to attract and retain the best employees. The consistency of services is improved and it allows developing a healthy relationship between clients and organisation. Lastly, it also helps by a reduction in labour absences and also helps with recruiting efforts. Pay increases, bonuses, pensions or health care premiums are most common forms of monetary rewards. Direct and Indirect compensation are the two broad categories of it but both contributing to the financial betterment of the employee. Direct compensation is comparatively straight forward whereas indirect compensation increases the benefits or adds to them. Now lets us compare monetary benefits with the non-monetary rewards. Non-monetary compensation is a cost to the organisation but does not improve the employees financial position. The best example of it is providing the employees with the best tools and equipment possible such as laptops, proper and safe working conditions. Non-monetary awards are clearly visible among all in an organisation and it can create a perception of inequality. This is not present in the case of monetary benefits as employees must not know the full details of other co-workers pay and benefits. This can be used effectively by some organisation as it has pos itive implication and strives the employees to increase production. Monitoring Employee Performance Monitoring employee performance can be very useful for organisations as well as its employees. Clear policies should be set on staff timings and productivity. Regular check-ins, inspections and reporting system should be installed. Benchmarking should be done appropriately. Monitoring employee performance has a number of advantages to the organisation. It provides them with performance feedback which helps them to grow and satisfies and motivates them. It helps in employee training and development decisions. Monitoring employee performance is also effective during promotions layoffs and transfers. It is an effective and efficient tool which helps in Human Resource Planning (HRP). Performance appraisal is a systematic and periodic process that examines and assesses the employees job performance and productivity individually. This is done in relation to a certain and specified pre-established criteria and organizational objectives. It is a method in which job performance is documented and evaluated. It continuously evaluates the performance of individual employees within the organisation and is a part of career development. It consists of regular reviews and reports (Robinson, et al., 2015). Objective production, personnel and judgement evaluation are its three main methods. Previously it was conducted annually but now with time companies are shifting towards shorter cycles. For providing feedback to employees, counselling and developing them, the interview could be used. Performance appraisal is often a part of performance management system. It takes into considerations two aspects namely the expectations from each employee and secondly the way to achieve it. It is used to manage and align all of the organisations resources in order to achieve highest possible optimum performance effectively. Improving their respective PAs should be each one's highest priority. It helps in facilitating management and employee communication. The main objective of it is performance improvement and it is also a basis of employment decisions. It also aims at aid in the job criteria formulation and personnel selection. It also helps in work motivation through the use of reward system (Barrett Mayson, 2008). 360 Degree feedback is also known as, multi-rate feedback, multi-source or multi-source assessment. In this method feedback includes direct feedback from employees, subordinates, peers, supervisors as well as self-evaluation. Feedback from external sources is also entertained like customers and suppliers. Its results are often used to plan and map specific paths in their development. It also aids in making an administrative decision and which guides to frame pay and promotion policies. A 360-degree appraisal is a type in which everyone autonomously rates the employees. The self-concept is socially negotiated and modified by the process of self-evaluation. People select ways which are influenced by motives and these help them to select self-relevant information, gauge its veracity, draw inferences about themselves and make plans for future. Self-enhancement, self-assessment, self-verification and self-improvement are the four motives of it. Self-enhancement enhances positivity in ones self and reduces the negativity. It improves the self-esteem of a person while others see them as a more socially desirable person. Self-assessment ensures a reduction in any uncertainty about ones personality trait. It increases the accuracy and objectivity. Whereas self-verification maintains a balance between previously formed self-conceptions and any new information that is significant to the self. It helps in the development of a sense if control and predictability among all. Customer feedback is also a dimension of employee evaluation which gives a variety of reviews and has various advantages. Customer feedback gives us the best real world feedback. It improves the quality and adds to the proof of internal human resources controls. This feedback results in quick action and implementation as they want to maintain a healthy and long relationship with its customers. It also avoids Self-serving hierarchy of the internal evaluation process. It also ensures proper knowledge regarding your customers and the organisation gets to know about its customers better. It helps in alignment of employees works with the needs of the customers rather than bosss needs. Reasons for Cessation of employment Employees are the assets to an organisation and they act as the backbone of organisations. But employees are terminated for many varied reasons mainly due to variance in company and employees expectations. Reduction in the budget or a financial crisis can be one of the strong reasons for it. Due to lack of funds, they terminate employees to maximise their budgets. A team or individual is terminated if identified as the cause and the reason for lowered profits or other negative issues. Consistent and continuous absence from work may lead to termination as lateness and absenteeism affect the productivity and company morales negatively or adversely. Every individual or employee is given a task particular target to achieve within a stipulated time frame or within the deadline(Lewis Sargeant, 2004). The shortfall in achieving their goals may lead to cessation. They are also fired due to lack of knowledge and skill required for the assigned tasks. Unethical and disrespectful behaviour tow ards co-workers seniors and customers is also one issue. The workers also leave their workplace due to various reasons. Unsuitable working conditions, harassments, partiality, biases, huge workload, underpayment of wages, unhealthy working atmosphere etc are the reasons why employees shift organisations. Employment exit procedures Employee exit management is used to terminate an employment contract in a very professional manner. It ensures that access privileges are revoked to the leaving employee and ensures security integrity via recovery of keys and other important documents and things. NHS Shetland In this organisation, the employee has to submit his/her resignation in writing with the line managers who forwards it to the HR department promptly. Managers also forward the details regarding last working day and any annual leave etc to the HR department. The HR finally processes the Termination form for Payroll. Then the HR department finally contacts the employee themselves and they undergo an interview and questionnaire. The final decision is given by the HR after analysing the interview which completes the process. And in the case to termination due to dismissal, the following procedures have to be taken into account. Letter- a formal letter in writing explaining the situation Meeting- face to face discussion should take place Verdict- the employer should then write expressing their final decision Appeal- an employee can appeal against the employees decision. Medical University of California The state agency with the Medical University shall be regarded for termination of employment and must complete the exit procedure according to the policy in less than ninety days. A resignation letter has to be submitted with the seniors with a minimum of a months notice and has to complete the exit interview with the HRM department before cessation. They also have to file a return of retirement system contributions. They can either withdraw all keep it or receive it as pensions on attaining retirement age. Health and Dental Insurance should be applied for and all the other social security benefits are also provided. In the case of death counselling and assistance is provided to the designated beneficiary or the administrator of the estate. Legal and Regulatory framework on employment cessation arrangements Maintaining regulatory framework is very important in todays world. Every organization has to follow the terms and conditions of cessation and exit procedures and strictly abide by them. If all the law and rules are followed and abided i.e. all the requirements of the legal issue are satisfied then they do not have to face any intervention from any outside third party or body. One should never skip any provisions of labor laws and rights in case of cessation procedures. Conclusion From all the above discussions we can conclude that humans are assets to an organization and HRM is a department that is continuously is in function and is pervasive in nature. It plays a very vital role in an organizations overall production and outcomes and results. To maximize the benefits and optimally utilize one's human resource the organization should install a proper managed HRM system. It ensures that a friendly and working atmosphere is maintained which increase the work i.e. the productivity and hence the profits and increase customer base. All the laws and regulations are abided by thus preventing any intervention and fines or penalty. Thus, it has a very important role in achieving the organization's objectives aligning it with the needs and satisfaction of the individual employees effectively and efficiently. References Armstrong, M., Baron, A. (1995). The Job Evaluation Handbook. London, England: CIPD Publishing. Armstrong, M., Baron, A. (2002). Strategic HRM: The Key to Improved Business Performance. London: CIPD Publishing. Barrett, R., Mayson, S. (2008). International Handbook of Entrepreneurship and HRM. 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